The symphony of communication strategy and planning
Impactful communication is akin to a symphony orchestra – it is the harmony between organizations and their people. A symphony orchestra requires both a visionary conductor and meticulous sheet music to produce melodious music, just as organizations need both a robust communication strategy and detailed communication plans to create a connection with their people.
The conductor’s vision: Communication strategy
A communication strategy sets the tone, tempo, and overall direction for every communication effort – just like a conductor. A strategy defines the “why” and “what” of communication: Why are we communicating? What are our key messages? Who is our audience? It ensures that all communication efforts resonate with the organization’s mission, vision, and strategic objectives, bringing consistency and clarity across all channels.
The sheet music: Communication plan
A communication plan is the detailed sheet music that brings the strategy to life, outlining the “how,” “when,” and “where” of communication activities. It transforms strategic goals into actionable steps, providing the necessary resources, assigning responsibilities, and setting metrics against which to measure success. Just as musicians rely on sheet music to perform in harmony, organizations rely on communication plans to execute their strategies effectively.
Why harmony matters
A strategy ensures that every communication initiative is in tune with the broader organizational goals and values, providing a unified direction. Without a strategy, communication can become off pitch, inconsistent, and misaligned with organizational objectives.
A plan ensures that the strategy is executed with precision. Without a plan, even the most brilliant strategies can fall flat – and lead to missed opportunities and broken messages.
Having both a communication strategy and a communication plan is essential for orchestrating a solid connection.
Want to make your communication efforts sing? We can help!
Need help crafting, tailoring, or refining your communication strategy and plans? Maybe you’re not sure which approach, tone or key messages will best resonate with your people? Whether you’re looking for strategic advice or end-to-end support to deliver a strategic communication campaign, simply drop us a line at https://www.eckler.ca/lets-talk/.